Real-time analytics lets companies understand and extract insights from their data in real-time so they can make decisions more quickly.

These seven critical techniques for analyzing your marketing data should be the foundation of your marketing analytics work.

The seven most important types of metrics to track for increasing everything from traffic to conversion rate.

How do you know whether your users find value in your product? It has a simple answer.

Analytics is key to proving your marketing ROI. Customer journey analytics helps draw the line to revenue.

Common event tracking mistakes include disorganized naming conventions, events firing incorrectly, and lack of regular QA. Don’t make these mistakes.

Your messaging is arguably the biggest contributing factor to your website conversion rate. Of course, much depends on the industry you’re in and the scale at which you’re operating.

Two of the most important metrics for SaaS teams to track are customer churn rate and customer retention rate.

Companies that leverage customer behavioral data perform better than companies that don’t. The difference is more dramatic than you might think.

If you’re interested in increasing your website’s conversion rate, there’s no substitute for knowing your audience. It’s much easier to predict the behavior of people you understand.

You launched a SaaS company and you have some beta testers or early adopters for your new service. Now what? How do you go from product developer to thriving business owner with a successful product

If you’re not bringing in as many leads as you’d like, your Cost per Lead (CPL) is too high, or your leads aren’t qualified, it’s time to reassess your B2B marketing and sales funnel.