To measure how successful a customer journey is, brands can rely on customer journey analytics. Here are the 14 metrics they should track, analyze and optimize.

Marketing is not a precise science. Though there are best practices and guidelines marketers can follow, each brand must create and adapt its unique marketing strategy based on its own experience.

Leverage the power of customer journey analytics to optimize the customer experience and drive business growth

The customer journey consists of all the interactions between the customer and the brand throughout three main stages: acquisition, activation, and adoption.

Today marks the next chapter in Woopra’s journey – we’re joining forces with Appier, a public company that uses AI to power business decision-making.

Here are 11 examples of common, effective automation workflows.

CRM focuses on sales, while marketing automation focuses on marketing, with each targeting different areas of the buyer’s journey.

Product analytics involve post-purchase KPIs, while marketing analytics involve pre-purchase metrics. Learn about these and other differences between product vs marketing analytics.

A good marketing automation strategy can include email drip campaigns, automated ad retargeting, chatbots, and more.

With the right marketing automation, you can read on to find out what eight benefits you can see in your company today.

An in-depth overview of marketing analytics, explaining how marketers can benefit from it and how to use it for maximum effectiveness.

Learn how to construct a B2B content marketing strategy that’ll set you apart from your competitors.