Customers digitally interact with organizations multiple times before reaching any goal. These repeated interactions make up...

Create your own custom metrics and augment your customer journey data in schemas

You can now quantify the effectiveness of every initiative and campaign.

Despite all the pomp and circumstance in the marketing technology space, forms are still the gold standard when it comes to collecting…

The Beginner’s Guide to Behavioral Targeting to Increase Conversions

“Woopra is an effective tool which helps us discover pain points that we wouldn’t have discovered otherwise. It’s visual and helps me…

“The biggest problem was that we didn’t know what our customers were doing. Woopra made information immediately available for us to find…

“Woopra enables other departments to be more autonomous than ever before. An engineering request that might have taken weeks to accomplish…

Sync Intercom engagement data with Woopra to optimize marketing, sales and support efforts across all customer touchpoints

In the world of e-Commerce, differentiating your brand from competitors and acquiring customers at a reasonable CPC is an ongoing…

Guest Post Contribution from Alex Birkett, Growth Marketing Manager at HubSpot, the cloud-based, inbound marketing software that allows…

“Customer experience is the last source of sustainable differentiation and the new competitive battleground.” — Tiffani Bova, Gartner Vice…