About this integration
The Woopra Google Ads integration allows you to effectively retarget users that come to your site. By leveraging Woopra’s trigger system, you can send events directly to Google Ads based on user events. Then, in Google Ads, you can configure the retargeting rules based on the events we sent. These events must be based on events that are tracked on the client-side browser such as pageview events or other client-side custom events.
When a user then gets retargeted, you can use UTM tags for any links to your site and Woopra will automatically ingest this data as “Campaign” data which you can use for your marketing and customer analytics.
Features
Data Loader Connection
Trigger Event
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