About this integration
Harnessing the Woopra + Customer.io integration allows you to effectively track customer journey analytics from the beginning to the end by enriching Woopra profiles with email engagement data. For example, you can build a Journey report to monitor how many customers who receive an email actually open it and for how long on average it takes them to do so.
In addition to automatically tracking email events, this integration also enables you to set up trigger actions based on user behavior. For example, you could set up triggers to send specific custom events from Woopra to Customer.io to enrich your segmentation and improve personalized messaging.