About this integration
The Woopra Facebook integration allows you to effectively retarget visitors that come to your site. By leveraging Woopra’s trigger system, you can send events directly to Facebook based on user actions. These actions must be events that are tracked on the client-side browser such as pageview events. Then, in Facebook, you can configure the retargeting rules based on the actions we sent.
When a user then gets retargeted, you can use UTM tags for any links to your site and Woopra will automatically ingest this data as “Campaign” data which you can use for your customer analytics.
Features
Trigger Action
pro