Delight your customer in each of the 5 stages of the customer journey, from awareness to brand advocate.

A buyer journey map helps businesses understand what their customers are experiencing and how to improve their overall journey.

The customer journey is the path that a customer takes from discovering your brand to becoming a loyal customer. This journey is not linear, and it involves multiple touchpoints with your brand across different channels.

Learn about the different types of maps and when to use them with our customer journey map templates.

Marketing automation statistics prove it to be very effective. Check out these statistics.

We break down the types of marketing analytics and four popular tools you can use to make your marketing team more data-driven.

If you want to improve your acquisition rate, reduce your churn rate, improve your retention rate, and address cybersecurity threats before they do major damage then you need to dive into the science of user behavior.

Choosing the right product analytics manager can be challenging for an organization because they all have their own respective skill sets that may or may not fit a company’s needs.

Product Analytics is a relatively new field, but it's rapidly gaining traction. There are many books published in the last few years that have been instrumental in guiding readers on how to view product analytics as an integral part of business success.

Customer journey mapping provides endless opportunities to optimize the customer experience. For companies dealing with B2B customer journeys, this couldn’t be more important.

Segment is an incredibly powerful tool for collecting data from various sources and seamlessly pushing that data to other applications…

In the previous post of our database series, we discussed the key decision points that helped us identify the design issues that we wanted…