Properly tracking customer metrics is bound to help your organization’s health, wealth, and longevity. But do you know exactly which metrics are the most important?

The customer journey seems to be pretty straightforward – but can become much more complicated as you expand into the details.

Have you noticed that your customers interact with your brand multiple times before purchasing? Maybe they sign-up for a newsletter to get a 10% off coupon...

Customers digitally interact with organizations multiple times before reaching any goal. These repeated interactions make up...

The Beginner’s Guide to Behavioral Targeting to Increase Conversions

In the world of e-Commerce, differentiating your brand from competitors and acquiring customers at a reasonable CPC is an ongoing…

Guest Post Contribution from Alex Birkett, Growth Marketing Manager at HubSpot, the cloud-based, inbound marketing software that allows…

Companies in the subscription economy live and die by their ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), ACV (Annual…

Behind every shopper on your site, there is a story. A story told by the browser behavior exhibited by shoppers at each point along the…

We see a lot of analytics users who aren’t sure what to do beyond the very basics of monitoring their referrers and overall traffic. I…

Customers take a multitude of different, distinct paths when finding your company, engaging with your product and evolving with your brand…

Users who are retargeted are an estimated 70 percent more likely to convert into paying customers. Yet, 46 percent of online marketers…