Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to…

We speak to data lovers every day who ask us what sets Woopra apart from competing analytics solutions. So, we’ve decided to launch a…

Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn…

What e-commerce business doesn’t constantly ask: “How do we get more users to check out?”

Adding a live chat option to your website will forever change the way you generate leads. Instead of just hoping that people will leave you…

Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify…

Setting up good privacy practices for your business is a key part of building customer trust and staying in line with your legal…

If you’re reading this post, then I assume you’re a data whiz, or at least an aspiring one. You probably already know how important…

On marketing, the Greeks would probably advise, “Know thy audience.” And you already know the audience you’re trying to attract with your…

It’s no secret that our world is constantly changing and one means of communication will be replaced by the next. With the rapid…

Ever since Google reported that mobile searches surpassed that of desktop in 2015, marketers have doubled their efforts to find the best…

Doesn’t every marketer love email automation by now? It’s no doubt email automation is a time saver. Numerous tasks that were done…