Most marketers are familiar with the famous quote by John Wanamaker, “half the money I spend on advertising is wasted; the trouble is, I…

There are times when Product Management can feel like a thankless role. One in which the delicate balance between innovation and necessity…

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll…

According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from…

There’s a proliferation of noise in the media proclaiming the death of the freemium model. While it’s failed many organizations, this model…

The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform…

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to…

We speak to data lovers every day who ask us what sets Woopra apart from competing analytics solutions. So, we’ve decided to launch a…

Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn…

What e-commerce business doesn’t constantly ask: “How do we get more users to check out?”

Adding a live chat option to your website will forever change the way you generate leads. Instead of just hoping that people will leave you…

Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify…