There are a million marketing tools out there, but you don’t need most of them. Here’s what you do need.

Real-time analytics lets companies understand and extract insights from their data in real-time so they can make decisions more quickly.

These seven critical techniques for analyzing your marketing data should be the foundation of your marketing analytics work.

You’ll find options ranging from completely free all the way up to six figures per month. But never fear — figuring out what you actually need is pretty straightforward.

We compared 5 popular analytics tools and found that while Google Analytics is popular, it may not be best for businesses.

The seven most important types of metrics to track for increasing everything from traffic to conversion rate.

How do you know whether your users find value in your product? It has a simple answer.

We’re launching an exciting new update to our JavaScript Tracker that takes full advantage of Beacons — a new feature available in all modern browsers.

Analytics is key to proving your marketing ROI. Customer journey analytics helps draw the line to revenue.

Common event tracking mistakes include disorganized naming conventions, events firing incorrectly, and lack of regular QA. Don’t make these mistakes.

If you want to improve your acquisition rate, reduce your churn rate, improve your retention rate, and address cybersecurity threats before they do major damage then you need to dive into the science of user behavior.

Your messaging is arguably the biggest contributing factor to your website conversion rate. Of course, much depends on the industry you’re in and the scale at which you’re operating.