At its core, marketing analytics is the process of studying data to assess the performance of a marketing activity to reach an end goal.

Learn how to construct a B2B content marketing strategy that’ll set you apart from your competitors.

Make your forms easier, add site search, incorporate live chat, boost your site speed, and leverage better social proof.

Nine examples of ways big brands effectively build customer loyalty and increase retention that you can copy for your business.

We break down the types of marketing analytics and four popular tools you can use to make your marketing team more data-driven.

Customer churn analysis is a method you can use to measure and better understand your churn rate. Read on for how to do it successfully.

There are a million marketing tools out there, but you don’t need most of them. Here’s what you do need.

Real-time analytics lets companies understand and extract insights from their data in real-time so they can make decisions more quickly.

These seven critical techniques for analyzing your marketing data should be the foundation of your marketing analytics work.

You’ll find options ranging from completely free all the way up to six figures per month. But never fear — figuring out what you actually need is pretty straightforward.

We compared 5 popular analytics tools and found that while Google Analytics is popular, it may not be best for businesses.

The seven most important types of metrics to track for increasing everything from traffic to conversion rate.